It can feel impossible to enjoy self-expression in what we wear without jeopardizing the health of our planet and everyone in it. But look no further! Find out how a Sustainable Stylist could help you develop and embrace your own unique style, whilst providing you with the BEST options from the sustainable and ethical fashion world.
Why Fashion and Personal Style are So Important?
Clothing has always been important for humanity, and various artefacts have been found, such as a sewing needle made from bone found in France, that is predicted to have been used 17,000 – 10,000 years before our current era!
For our ancestors, protection was necessary against extreme climates, but even when the ice-age ended, humans continued to find purpose in clothing beyond biological necessity. Throughout history clothing served a variety of purposes including establishing status within society, used as a tool for carrying out every day jobs and to protect our biological vulnerabilities against the dangers of the world.
Although many of us very much still use clothing for its function, it has become an undeniable way to express ourselves and our identity. For us living in 2025, this is more apparent than ever with fast fashion companies launching new items everyday, and fashion companies using a model of 52 ‘micro-seasons’ to introduce different styles. According to a study on fast fashion brand SHEIN, the brand released between 2,000 and 10,000 individual styles to its app everyday in the later months of 2021 – that is A LOT of new clothing, and does not come without consequence!
We are bombarded with advertisements of different outfits we could buy, but what effect is the never ending search for self-expression through clothing having on our planet and its inhabitants in the modern day? Is there a way we can enjoy fashion and take care of the world around us? The answer is yes!
What is Sustainable Fashion?
Evidence of the fashion industry contributing to accelerated climate change, ecosystem breakdown and human rights violations has established an alternative idea – Sustainable Fashion. By focusing on areas such as environmental impact, worker protection and animal welfare (previously at the very bottom of the list of priorities for fashion brands) sustainable fashion flips the fast fashion model on its head, and provides the opportunity to enjoy fashion as a form of self-expression, whilst minimizing the negative consequences we see from fast fashion.
Every year consumers show that the environmental impact of their choices when shopping is of an increasing concern. When the production of textiles produces almost 1.2 BILLION tonnes of CO₂ every year (which is more than international aeroplane and shipping industries), it is more important than ever that we don’t sacrifice our future in order to look good today. With sustainable fashion – you don’t have to!
The Confusion Looking for Fashion Advice When Shopping for Sustainable Slow Fashion
Notoriously unethical and unsustainable brands know they have to change, and have opted for greenwashing tactics to protect against a change in consumer habits. Although different ethical certifications (find out which ones to look out for here) and sustainable initiatives try to help guide shoppers through the cluttered landscape of greenwashing in fast fashion, all of this has made prioritizing sustainability when buying new clothes particularly confusing.
In a recent survey, even though 65% said they care about the environment, very few actually prioritize this regularly when shopping for new clothes. It can be difficult to work out as well as very time consuming to swap from the brands you currently shop with, to sustainable alternatives, all whilst maintaining your personal style – but don’t worry, we hear you!
At Eco-Stylist we do the hard work for you! We only support brands that really do operate with a sustainable and ethical ethos. Leave behind the endless scrolling through clothing websites and carry on reading to find out how a sustainable stylist can help!
What is a Sustainable Personal Stylist?
Enlisting the help of a fashion stylist can get you access to personal fashion advice, giving you confidence and creating a signature style that is uniquely yours. A sustainable stylist can do all of the above, but only providing recommendations from sustainable and ethical brands, taking care of you, the planet and the people making your clothes! This can also be especially helpful when wanting to maintain your personal style when converting to sustainable brands, as it can be hard to know where to look.
What Can the Eco-Stylist Sustainable Shopping Subscription Do for Your Personal Style and Curating a Conscious Wardrobe?
Although personal stylists can be in many places around the world, a sustainable personal stylist at a reasonable price is harder to find – but not anymore! At Eco-Stylist we have an online sustainable personal styling subscription service that is very accessible and can be tailored to everyone. . All you have to do is complete our style analysis quiz, which includes a range of questions about your personal style, size and location. We then build your personal style profile, and provide recommendations based on your results – it is that simple!
All of the recommendations which we provide have already been certified by Eco-Stylist as sustainable and ethical brands to support because of their exemplary standards in sustainable fashion, so you can trust that your clothes are sustainably made, with fair labour, by brands that operate with full transparency (find out more about how we certify brands).
Where to Find a Sustainable Style Consultant Near Me
Whether you are wanting to completely revamp your style, want to maintain your style and switch to sustainable alternatives or build a minimalist capsule wardrobe, Eco-Stylist’s Sustainable Styling Subscription can work for you. The monthly subscription can be cancelled at any time, so if you are in need of a quick fix or want to receive personal new recommendations every month, we can definitely help with all of your sustainable styling woes!
Unlike other clothing subscriptions, the Eco-Stylist Sustainable Personal Styling subscription provides clothing and accessory suggestions ONLY from certified sustainable brands, with no commitment to purchase – so only buy what you absolutely love!
Amy previously studied Environment and Development at the London School of Economics with a particular interest in climate injustice. Currently she works in the travel industry hoping to hear more of the unique perspectives held by people all over the world, and has taught herself how to crochet and sew her own clothes at home.
